Michigan Opera Theatre’s new Ambassadors program will cultivate, train, and empower volunteers to contribute to audience development efforts at the grassroots community level. Drawing inspiration from docent models long used by museums, Michigan Opera Theatre (MOT) will provide Ambassadors with the training, resources, and institutional support needed to represent the organization effectively in numerous communities and social networks across the state. Ambassadors will leverage their own passion for opera to help introduce the art form to diverse audiences and build new regional and statewide relationships. Volunteers will advocate for the distinctive needs and cultural interests of their own communities, ensuring appealing and rewarding experiences that help generate new interest in opera and increased ticket sales.
The benefits of becoming an Ambassador are:
Access. Ambassadors will receive invitations to special lectures, behind-the-scenes tours, house concerts, and opportunities to introduce friends and family to an opera for the first time.
Leadership. After training, Ambassadors will be considered part of MOTVA (the Michigan Opera Theatre Volunteer Association), and will be part of Opera Volunteers International, a premier resource and advocate for the development and advancement of volunteerism in support of opera.
Camaraderie. Ambassadors will be part of a close-knit community of diverse individuals with the common interests of attending opera performances and supporting Michigan Opera Theatre’s mission in our region and state.
Ambassadors commit to the program with:
Training. Ambassadors will attend a training session, September 29, which will include workshops in public speaking, opera history, and performance production, and a behind-the-scenes peek at MOT’s 2017–18 season.
Availability. Ambassadors commit to producing along with MOT one outreach event per year in their community, or within their social and business networks; they will also schedule an outing for their network to attend a performance at Michigan Opera Theatre. These outings will include subsidized coach transportation and tickets, tours of the Detroit Opera House, and an invitation to afterglow celebrations with cast and crew.
Professionalism. Ambassadors work as part of a larger team of volunteers and staff, and will serve as representatives of Michigan Opera Theatre in their communities, as well as during their attendance at MOT performances and events. Ambassadors are the public face of Michigan Opera Theatre in their community and are warm, knowledgeable, and engaging in their interactions with the public.
Questions about the Ambassadors Program at Michigan Opera Theatre? Contact Colin Knapp, Audience Engagement Coordinator, at email@example.com
2017-2018 Ambassador Application
The MOT Ambassadors program is funded by Opera America’s Building Opera Audiences grant program, supported by the Ann and Gordon Getty Foundation.